Who We Are 
At KnotArt.

KnotArt — full-service event management and destination management company based in Wellington, New Zealand

When you hire KnotArt, you hire Damien Sprey — Managing Director, single point of contact, and a practitioner who has built his career across every side of the MICE desk: venue-side, supplier-side, and client-side. Most event, conferencing and destination management companies know one side of the table inside-out. KnotArt knows all three.

KnotArt - Knot Art (NZ) Ltd - is a Wellington-based New Zealand event management and destination management company. In 2025 we refocused the business on corporate events, conferences, inbound DMC and MICE consulting, led by Damien as Managing Director.
Capital C: Concerts remains a live entertainment division under the KnotArt umbrella.

One senior lead on every engagement. A hand-picked network of New Zealand's best specialists, brought in to match your brief rather than kept on overhead and priced into every quote. 

Insight from the past. Innovation in the present. Vision for the future.

The Next Chapter 
of a 30-Year Story

Bon Jovi performing in New Zealand — part of KnotArt Capital C Concerts' 30-year live event heritage

KnotArt has been the parent company behind Capital C: Concerts since its earliest days - the structure behind more than three decades of live entertainment production, concert promotion, and large-scale event delivery across Aotearoa New Zealand. Founded by Phil Sprey in Wellington 1992, KnotArt and Capital C grew together, building one of New Zealand's most enduring event legacies one show, one exhibition, and one audience at a time.
Now KnotArt is evolving into its next chapter.

Under the leadership of Managing Director Damien Sprey, KnotArt is expanding from its live entertainment roots into a full-service event management, destination management, conferencing, incentive travel, and MICE consulting company — bringing the operational DNA of 30+ years of live event heritage into every new project it takes on.

The name says it all.
Events, Conferences, Incentives, DMC, MICE Tourism, and Consulting - Creatively Tied Together.
One company. One team. One brief. Everything connected.

The Person Leading 
KnotArt Forward

Damien Sprey - Managing Director of KnotArt, Wellington-based event management and DMC New Zealand

Damien Sprey — Managing Director

Damien has built his career deliberately across every layer of the MICE and events industry — a breadth of experience that's rare in this market, and one that shapes how KnotArt approaches every brief.

Venue-side — learning how events look, feel, and function from inside a world-class hotel operation.

Supplier-side — building the foundation structure of a New Zealand DMC from inception as its sole operator, creating the systems, supplier relationships, and operational model from the ground up.

Client-side — working across incentive programmes, conferences, and corporate events as the buyer, understanding exactly what moves the needle at the point of decision.

That cross-industry perspective — buyer, supplier, and venue — is what makes KnotArt different. Most event and DMC companies understand one side of the table. KnotArt understands all three.

Damien also brings more than 30 years of involvement across some of New Zealand's most significant live entertainment events through Capital C: Concerts — from Sir Elton John and Bon Jovi to the Anne Frank Exhibition and Rock2Wgtn. That operational heritage, built alongside Capital C founder and Principal Phil Sprey, directly informs every KnotArt engagement today.

Now, as Managing Director, Damien is leading KnotArt into its next chapter — taking a company with an extraordinary live event foundation and building it into the full-service event management and destination management company it was always capable of becoming. The same creative ambition, the same operational standards, but a broader canvas.

Damien Sprey, Managing Director - KnotArt

After years working across every layer of this industry - from live shows and incentives to tourism product and conference design - I saw how often the little things quietly get missed, and how much that ends up costing the whole event.
That's why KnotArt exists.

Every event you bet on an audience feeling something they’ll actually remember.
My job is to make sure that bet lands.

What Drives Us 
Creativity is the Lens

KnotArt's creative approach to event design — every project bespoke, end-to-end, built around your goals

For us, creativity isn’t a department - it’s the lens we look through on every project. Creativity in how we design the experience. Creativity in how we package a tourism product for the MICE market. Creativity in how we shape a conference programme so delegates are actually engaged, not just counted.
Creativity in how we produce a live event so the audience walks out genuinely changed by what they’ve just seen.
We work where creativity meets practicality — and we’ve built our reputation on getting things done without fluff, and without ever losing sight of what actually matters.

CREATIVELY AMBITIOUS:
We push boundaries. We don’t pull templates off the shelf — we design experiences. Creativity leads every brief, every proposal, and every delivery.

EXPERIENCE-LED:
Every decision is grounded in real-world event delivery — venue-side, supplier-side and client-side MICE experience.

GENUINELY CONNECTED:
Our relationships across New Zealand’s events, tourism, and MICE industries are real, long-standing, and mutual. We know who to call and how to get things done quickly.

ACCOUNTABLE:
One point of contact. Full ownership from brief to debrief. Specialists brought in to match the brief, never layered on for the sake of it. No gaps. No surprises. No excuses.

Our Heritage 
Capital C: Concerts

Sir Elton John performing in New Zealand — Capital C Concerts heritage, 134,000 audience members across five tours

Capital C: Concerts is KnotArt's live entertainment division. Founded in 1992 by Phil Sprey, who continues as Principal, Capital C has operated as one of New Zealand's most active concert promoters for more than three decades — delivering international stadium tours, theatrical productions, cultural exhibitions, sports events and corporate spectacle the full length of the country.

Capital C remains a distinct live entertainment division under the KnotArt umbrella. The corporate events, conferences, DMC and consulting business is led separately by Damien Sprey as Managing Director.

A sampling of Capital C's New Zealand heritage:
Sir Elton John — 134,000 total attendees across five tours (2006–2015)
Rock2Wgtn — 57,000 attendees featuring KISS, Ozzy Osbourne, Alice Cooper, Whitesnake and Poison
Go Dutch Festival — 316,000 attendees
Bon Jovi — 32,000 attendees
Anne Frank Exhibition — over 100,000 visitors
Diana's Dresses for Humanity — over 110,000 visitors, exclusive Southern Hemisphere engagement
The Disney Toy Exhibition — over 70,000 visitors
The Moody Blues — 16,000 attendees
Peter Powers — 37,000 attendees across two tours
Sol3Mio, 2Cellos, Creedence Clearwater, and many more

Beyond the stage, KnotArt's network (via Capital C and Worlds of Wellington Trust (a charitable foundation)) spans governments, global, and grassroots charities - with a track record of delivering community events that raised significant funds for causes including: Child Cancer, the Heart Foundation, the Blind Foundation, and the NZ AIDS Foundation and others.

Our Mission

Damien Sprey at Hobbiton Movie Set in Matamata, New Zealand during a site visit

To be New Zealand’s most trusted bespoke event and destination management company — built on real experience, creative ambition, and genuine care for every client, delegate, and audience member we look after.
From 20 people to 200,000.
Everything is an event. And every event deserves to be a great one.

Ready to Work With Us?

LET'S TALK

Everything
You Need to Know

KnotArt is a Wellington-based, TNZ-recognised event management and destination management company (DMC) delivering corporate events, conferences, incentive travel, DMC and MICE consulting across Aotearoa New Zealand under Managing Director Damien Sprey. The business also includes Capital C: Concerts, KnotArt’s live entertainment division, which operates separately under Principal Phil Sprey.

Damien Sprey leads as Managing Director. He has built his career across every layer of the MICE and events industry: venue-side operations, supplier-side DMC management from inception, and client-side event delivery for corporate and association clients. Damien is the single accountable point of contact on every KnotArt engagement. Connect on LinkedIn.

Capital C: Concerts & KnotArt's — was founded in 1992 by Phil Sprey, who continues as Principal.

KnotArt brings together Events, Conferences, DMC, Tourism, and Consulting — Creatively Tied Together.
The name reflects both the creative craft behind every project and the way KnotArt ties all the threads of an experience together into an event.

KnotArt is recognised by several industry bodies: Tourism New Zealand Business Events (TNZ), Business Events Industry Aotearoa (BEIA), New Zealand Event Association (NZEA), Tourism Industry Aotearoa (TIA), Professional Conference Organisers of Australasia (PCOA), the Tiaki Promise, and Sustainable Tourism New Zealand — one of the most comprehensive accreditation stacks held by any New Zealand MICE operator.

Capital C: Concerts is KnotArt's live entertainment division - founded by Phil Sprey in 1992 and operating for more than three decades as one of New Zealand's most active concert promoters. Capital C has delivered events for over 650,000 audience members across music, cultural exhibitions, sports and corporate spectacle. Capital C is under the KnotArt umbrella. The corporate events, conferences, DMC and consulting business is led by Damien Sprey as Managing Director.

Three things. First, Damien has worked across every side of the MICE industry - venue-side, supplier-side and client-side - so we bring a perspective most event companies can only claim a slice of.
Second, one senior lead on every engagement. No rotating account teams, no handoff to a junior after the contract is signed. You deal with Damien from first brief to final reconciliation.
Third, KnotArt is Capital C: Concerts - more than 30 years of live event heritage that informs every project regardless of scale and complexity.

Proudly Recognised By

BEIA - KnotArt recognised member
NZEA - KnotArt recognised member
PCOA - KnotArt recognised member
TNZ - KnotArt recognised member
tiaki - KnotArt recognised member
TIA - KnotArt recognised member
Sustainable Tourism NZ - KnotArt recognised member
KnotArt — Event Management and DMC New Zealand - Events · Conferences · Incentives · DMC · MICE Tourism · Consulting - Creatively Tied Together
General Enquiry

Contact@KnotArt.nz

+64 21 213 8425

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