Getting products and services market-ready for the business events sector.

We work hands-on with clients, operators, venues, accommodation providers, attractions, and suppliers to make sure their experiences are fit-for-purpose for the group, conference, and incentive markets.

We can support you with:
• Product and experience design, market-fit for the business events sector
• Experience flow and operational readiness reviews
• Packaging and brand strategy for group and incentive sales
• Creation of value-addons tailored to the event and trade markets
• Storytelling and collateral support for buyer-facing materials

We bridge the gap between great visitor experiences and the commercial demands of trade and business events — helping you stand out, stay competitive, and unlock new potentials. 

We work with destinations and regions — focusing on the innovation and creativity to enhance capability, product, and the alignment needed to deliver for business events and incentive markets.

Our support includes:
• Destination and product mapping for group/event markets
• Readiness strategies for business events and incentives
• Stakeholder and operator engagement and mentoring
• Regional storytelling and themed experience development
• Aligning local suppliers into bookable group-ready products
• Advice on event feasibility, infrastructure needs, and capability building

We help regions turn potential into performance
— building trust with organisers, buyers, and visitors through real, deliverable experiences. 

Helping operators and regions shape experiences for the group and events market.

We work alongside tourism operators, venues, accommodation providers, and destination teams to turn great local experiences into cohesive, bookable programmes suited for business events, incentive travel, and group markets.

Our role is to guide, advise, and help you build experiences that are commercially viable, group-ready, and aligned with what buyers, planners, and organisers are looking for.

We can support you with:
• Itinerary structure and experience flow mapping
• Thematic development and narrative alignment
• Packaging multiple products into cohesive offerings
• Suitability advice for group, conference, or incentive markets
• Integration of transport, dining, and accommodation touchpoints
• Local immersion and visitor storytelling strategy

We help shape experiences that can be confidently pitched, promoted, and delivered
— designed with creativity, market insight, and practical know-how. 

Sharing insight. Building confidence. Lifting industry capability.

As part of our consulting work, Knot Art offers tailored workshops and training sessions designed to help regions, operators, and event teams grow their capability in a rapidly evolving landscape.

Drawing on deep experience across business events, tourism, and major live projects, we deliver engaging, practical sessions that focus on real outcomes — not just theory.

We offer:
• Custom workshops for operators and RTOs on trade readiness, experience packaging, and group market alignment
• Training for venues, suppliers, and support teams on event expectations and delegate needs
• Keynotes and industry presentations on event trends, experience strategy, and regional value-building
• Facilitation of planning days or ideation sessions for tourism and events teams

Whether you're upskilling your team, aligning regional stakeholders, or seeking fresh thinking on a project — we’re here to help guide the conversation and bring clarity to the process.

Real-world advice and support to help you shape better events
— no fluff, just experience that works.

Whether you’re planning a live show, exhibition, tradeshow, community event, or entertainment activation,
there’s always more going on behind the scenes than most people see. That’s where we come in.

We offer straight-talking, experience-backed consulting to help you make sense of all the moving parts
— and avoid the common pitfalls.
We’ve worked with venues, suppliers, promoters, entertainers, and tech crews across all kinds of events,
so we know what to look for, what questions to ask, and where things can go off-track.

We can support you with:
• Venue planning and site layout advice
• Production and AV guidance (lighting, sound, rigging etc.)
• Accommodation and transport coordination tips for guests or crew
• Catering and F&B planning for your event type and audience
• Entertainment and talent mix — what fits, what doesn’t
• Event flow and timing advice for smoother delivery
• Working with external suppliers and understanding what to ask for
• Helping you spot gaps before they become problems

Think of us as your behind-the-scenes support team. Independent, experienced, and focused on helping you pull it all together.
Need someone to walk it through with you?
We’re here for that.