Knot Art
Who We Are

Knot Art is a New Zealand-based consultancy with more than 30 years of practical experience across tourism, major events, conferences, and integrated experience design.
Founded in Wellington and active across Aotearoa, we’ve helped shape projects at every scale
— from local festivals and destination developments to large-scale exhibitions, cultural programmes, and international showcases.

We’re known for straight-talking advice, strong industry insight, and the ability to turn complex challenges into clear, achievable outcomes.
Our clients include venues, producers, tourism operators, government agencies, and event organisers
— all looking to sharpen their strategy, improve delivery, or unlock hidden potential.
 

At heart, Knot Art is about connection: between people and place, audiences and ideas, ambition and action.
We work where creativity meets practicality, and we’ve built a reputation for getting things done
— without the fluff, and without losing sight of what really matters.

What Drives Us

The Knot Art Difference

Exceptional events are designed — not improvised.
Memorable delegate experiences are crafted with care, not left to chance.
And tourism offerings don’t become group-ready without strategy and vision.

Knot Art was created to connect the dots.

We’ve seen the cracks — between what’s sold and what’s delivered, between what operators can offer and what the event sector actually needs. We exist to help close those gaps with experience-driven consulting and real-world knowledge that empowers clients to deliver better.

Two Core Strengths, One Vision

At Knot Art, we work confidently across two key domains:

1. Tourism  Consulting

We help tourism experiences become market-ready for the business events world. That means shaping your product to suit group travel, incentive buyers, or conference add-ons — and ensuring you’re operationally ready to deliver with confidence.
We work with operators, RTOs, government clients, and experience designers to improve flow, packaging, pricing strategy, and itinerary fit. It’s not about big budgets — it’s about clear positioning and practical readiness. 

2. Events & Experience 

We offer independent support to producers, planners, and organisers at any stage of their event. Whether you’re managing a community festival, exhibition, live show, or corporate gathering, we help you think through the moving parts — venues, tech, AV, entertainment, suppliers, and flow.
We’re not here to take over. We’re here to support your thinking, sharpen your plans, and help you deliver smarter, more joined-up experiences. 

Our People

Damien Sprey
Managing Director

With over 20 years of hands-on experience in the events and tourism industry, Damien Sprey brings depth, edge, and people-first thinking to every project.
From international concerts and public exhibitions to luxury incentive programmes, national conferences, and regional tourism development, Damien’s background spans the full spectrum of the experience economy.

Real Experience

• Venue-side, supplier-side, and client-side
• In the field with delegate groups and production crews
• At the strategy table with clients, government agencies, and operators alike
• Across logistics, storytelling, brand alignment, and experience flow 

Damien is here to lead Knot Art into its next chapter.

He brings a renewed focus on human-centred strategy, creative clarity, and helping clients succeed through insight, structure, and honest collaboration.

“After years working across every layer of this industry — from live shows and incentives to tourism product and conference design — I saw how often the little things get missed, and how much that can cost.
My role now is about helping people build better experiences, with care, creativity, and practical backing all the way through.”

— Damien Sprey 

Capital C - Is Back

Capital C: Concerts has been a cornerstone of New Zealand’s live entertainment scene for over 30 years — delivering unforgettable concerts, exhibitions, sporting events, corporate productions, and national milestones. Today, that legacy continues as the live events and entertainment arm of Knot Art: bold, proven, and ready for what’s next. Founder Phil Sprey remains involved as Principal, ensuring continuity, while Knot Art Managing Director Damien Sprey brings fresh momentum and strategic direction to its next era. A Sampling...........

Sir Elton John
Capital C: Promoter

2006 I 2007 I 2008 I 2011 I 2015
Audience Total I 134,000

Bon Jovi
Capital C: Promoter

2008 
Audience I 32,000

KISS
Capital C: Promoter

2008 - Rock2Wgtn
Audience I 52,000

Anne Frank Exhibition:
A History for Today
Capital C: Exhibitor

1997
Visitors I 108,000

Ozzy Osbourne
Capital C: Promoter

2008 - Rock2Wgtn
Audience I 52,000

Sol3 Mio
Capital C: Promoter

2015

Whitesnake
Capital C: Promoter

2008 - Rock2Wgtn
Audience I 52,000

Dresses for Humanity:
Diana's Dresses Exhibition
Capital C: Exhibitor

2000 
Visitors I 108,000

Alice Cooper
Capital C: Promoter

2008 - Rock2Wgtn
Audience I 52,000

The Moody Blues
Capital C: Promoter

2005
Audience I 16,000

Peter Powers
Capital C: Promoter

2003 I 2004
Audience I 37,000

Creedence Clearwater Revisited 
Capital C: Promoter

2003

Ivan Rebroff 
Capital C: Promoter

2004 
Audience I 2,000

Lordi
Capital C: Promoter

2008 - Rock2Wgtn 
Audience I 52,000

Poison
Capital C: Promoter

2008 - Rock2Wgtn
Audience I 52,000

The Disney Toy Exhibition
Capital C: Exhibitor

2004
Visitors I 72,000

Bananas in Pyjamas
Capital C: Promoter

2005
Audience I 3,000

X-cess International
Paintball Tournament
Capital C: Promoter

2004

Visit Capital C - Online

VISIT HERE

Knot Art
The Future

Knot Art is in active conversation with partners across the tourism and event sectors — from group-ready product builds to incentive planning, creative event strategy, project management and the future of live experiences.

Our mission is simple:
To help great ideas become well-executed, well-aligned, and commercially viable experiences — wherever they happen across Aotearoa New Zealand.
We're building on experience, guided by a purpose, and looking ahead with energy.
 

Ready to bring it all together? So are we.

Contact Us

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